Data Collecting

CAWI - Data collecting through internet

In the future, research through internet will be even more used that it's been done nowadays. We have several years of experience conducting market studies through internet and we are tuned in with the future, connected to what's coming out. Our access panel ( QuantiNet ) is spread all over Brazil. Depending on the characteristics of each study, we combine data collecting through internet and traditional methodologies, such as telephone or face-to-face interviews. The association of these data collecting produces results with better information quality and representativeness.

CATI - Data collecting by telephone

Interviews are carried out directly on computer, doing the data automatic consistency, reducing mistakes and elevating the quality of information. The client can follow the data collecting course, straight from his office, through a follow-up link.

Data collecting processes comparison

Characteristics CATI (Telephone) CAWI (Internet)
Time of data collecting Between 1 and 3 weeks Between 4 and 10 days
Questionnaire maximum duration Up to 25 minutes Up to 15 minutes
Answer rate 10 to 15% of the contacts 20 to 50% of the contacts
Answer availability Synchronous Asynchronous
Type of approach Interruption Allowance
Use of visual or audible aids Limited use Extensive use
Population Around 80% Around 50%
Population Scope Part of A, totality of B/C and part of D A, B and C
Age group and working condition Easier to approach elder people and those who don't work Easier to approach young people and those who work
Approximate cost by interview (Ex.: mobile phone users) Between 60% and 120% of the basis cost by valid questionnaire Between 20% and 50% of the basis cost by valid questionnaire
Complexity for international studies High Low

Qualitative research

Participants of discussion groups or in-depth interviews are recruited from our access panel (QuantiNet). We look for people with a purposed target for the qualitative study and, therefore, we gain a lot in terms of agility, reliability and cost reduction.